ABOUT CRYSTAL

Crystal is the founder of Savvy Food, a consultancy advising early-stage and import CPG brands on market readiness; and commodities importers on new market opportunities.  Crystal has recently partnered with web3 venture studio, ZK Ladder, to explore how technology can be used to disrupt broken food systems.

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Crystal's depth of experience in the food industry includes serving as VP of Marketing and Executive Vice President (USA) for Italian-based CPG brand, Loacker, the global category leader in wafer confections. Crystal was a member of Loacker's 2014 U.S. launch team where she successfully introduced the internationally beloved brand to American consumers.  Her efforts drove broad consumer awareness and demand, leading to rapid nationwide distribution within numerous trade classes and distribution channels.

In 2017, Crystal created the PowerMom Summit, through Loacker, to celebrate and empower working mothers, while fostering brand trust and loyalty.  PowerMom hosted annual events attracting notable moms such as Golden Globe-winning actress Maggie Gyllenhaal and supermodel Coco Rocha.  The 2019 PowerMom Day realized over 200 million impressions and inspired a record attendance (physical and "live" digital) of 150,000+ moms.

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Crystal has recently concluded her term as an editorial board member of Candy and Snack Today Magazine.  She's also a former advisory board member for Rutgers University Center for Innovation Education and a 2015 recipient of the Manhattan Chamber of Commerce Global Business award.  Crystal is an avid sustaining supporter and/or member of UN World Food Programme, No Kid Hungry, WNYC New York Public Radio, Museum of Food & Drink (MOFAD), and Epilepsy Foundation of Metropolitan New York (EFMNY). 

Crystal is a twenty-seven year, silver star member of Alpha Kappa Alpha Sorority, Inc.

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