Meet Crystal

“Innovation is the great equalizer, allowing companies of any size to be disruptive, category-defining, agents of change. ”

Food marketing expert, entrepreneur,

working mom advocate and thought leader

With nearly 20 years in product and brand management, Crystal Black Davis has been the go-to marketer for some of the world's top specialty food brands (Boursin, Cambozola, Tasty Bite, and Old Amsterdam) through her food marketing agency, Savvy. Most recently serving as Executive Vice President and Vice President of Marketing, USA, Crystal was responsible for P&L, strategy, brand management, and all aspects of the marketing mix for the #1 wafer cookie brand in the world, Loacker.

Prior to embarking on a food-focused career, Crystal worked in the high-tech industry (circuit board-surface mount technology and web-based applications) managing global projects in the USA and EMEA.

A fixture at key culinary events and industry shows such as James Beard Awards, Smithsonian's Julia Child Award, ISM, Sweets & Snacks Expo, and Fancy Food Show, Crystal has positioned herself as an industry insider and keen trend spotter. Her product marketing expertise consistently yields expanded distribution, packaging/labeling compliance, and optimal consumer-level awareness, trial, and loyalty.

In 2017, Crystal created the PowerMom Summit, through Loacker, to celebrate and empower working mothers, while fostering brand trust and loyalty.  The PowerMom Summit hosted annual events honoring notable moms such as Golden Globe-winning actress Maggie Gyllenhaal and supermodel Coco Rocha.  In 2019, the PowerMom Summit realized over 200 million impressions and inspired a record attendance (physical and "live" digital) of 150,000+ moms.

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Crystal has been featured in notable media outlets such as Fast Company, The Huffington Post, Food Navigator, WABC-7 New York, Essence, Mater Mea, and Candy Industry Magazine for her insights and expertise on topics related to the food industry and motherhood.

Crystal is a graduate of Indiana University and Thomas Edison State University, as well as an alumna of Cornell University's esteemed Food Executive Program. Her memberships and affiliations include She Runs It, Network of Executive Women, Specialty Food Assoc., Nat'l Confectioners Assoc. and Alpha Kappa Alpha Sorority, Inc.

 

Crystal's an editorial board member of Candy and Snack Today Magazine, a former advisory board member for Rutgers University Center for Innovation Education, a 2015 recipient of the Manhattan Chamber of Commerce Global Business award, and an avid supporter of the UN World Food Programme and Food Bank for New York City.

Crystal Black Davis

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Experience

CRYSTAL BLACK-DAVIS IS PASSIONATE ABOUT THE BUSINESS OF FOOD

supporting some of the world’s most beloved gourmet and specialty food brands and retailers

© 2020 by Savvy Events + Marketing