“Intentionality drives influence and impact, leading me to prioritize purpose in everything that I do."
Industry thought leader, strategist, and
advocate for strong food systems
Crystal Black Davis
With nearly 20 years in product and brand management, Crystal Black Davis has been the go-to advisor for some of the world's top specialty food brands (Boursin, Cambozola, Tasty Bite, and Old Amsterdam) through her food consultancy, Savvy. Most recently, Crystal served as VP of Marketing, then Executive Vice President (U.S.), for Loacker, the global category leader in wafer confections (Euromonitor). During her EVP role, Crystal was responsible for P&L, strategy, brand management, and FDA compliance.
Prior to embarking on a food-focused career, Crystal worked in the high-tech industry (circuit board-surface mount technology and web-based applications) managing global projects in the USA and EMEA.
A fixture at key culinary events and industry shows such as James Beard Awards, Smithsonian's Julia Child Award, SIAL Paris, ISM Cologne, Natural Products Expo West and East, as well as Winter and Summer Fancy Food Shows, Crystal has positioned herself as an industry insider and keen trend spotter. Her product marketing expertise consistently yields expanded distribution, high velocities, packaging/labeling compliance, and optimal consumer-level awareness, trial, and loyalty.
In 2017, Crystal created the PowerMom Summit, through Loacker, to celebrate and empower working mothers, while fostering brand trust and loyalty. PowerMom hosted annual events honoring notable moms such as Golden Globe-winning actress Maggie Gyllenhaal and supermodel Coco Rocha. The 2019 PowerMom Day realized over 200 million impressions and inspired a record attendance (physical and "live" digital) of 150,000+ moms.
Crystal has been featured in notable media outlets such as Fast Company, The Huffington Post, Food Navigator, WABC-7 New York, Essence, Mater Mea, and Candy Industry Magazine for her insights and expertise on topics related to the food industry and motherhood. In 2009, Crystal penned the popular fiction novel, Shaken and Stirred (re-released in 2013). Her national book tour was sponsored by Volkswagen USA.
Crystal's past and current memberships include She Runs It, Network of Executive Women, Specialty Food Assoc., Nat'l Confectioners Assoc. and Alpha Kappa Alpha Sorority, Inc.
Crystal recently concluded her term as an editorial board member of Candy and Snack Today Magazine, she's also a former advisory board member for Rutgers University Center for Innovation Education, a 2015 recipient of the Manhattan Chamber of Commerce Global Business award, and an avid sustaining supporter of the UN World Food Programme, No Kid Hungry, WNYC New York Public Radio, and Epilepsy Foundation of Metropolitan New York (EFMNY).